"Down the Rabbit Hole" is an immersive Social Hub concept for Boutique Design Magazine, brought to life by Simeone Deary + KTGY and inspired by the fantastical themes of the Year of the Rabbit for the 2023 BDNY tradeshow.

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In this highly collaborative space filled with contributions from multiple vendors, I acted as the bridge between the client’s creative vision and our in-house designer. By attending detailed conversations between the client and other collaborators, I was able to translate their imaginative, abstract concept into clear, focused guidance that our designer could work from. In addition to the challenging layout  involving a ceiling, I guided our designer in setting up the file to incorporate our new Haptic printing technology, adding dimensionality to the piece and enhancing its visual and tactile impact within the space. The result was a wallcovering design that successfully captured the spirit of the concept while harmonizing with the broader environment.